About this channel
What the channel posts
This is the official channel of Waves, a developer of audio plugins and processors used both in the studio and in live sound. Almost every message is built around a short video with a few lines of explanation in English.
Content in the preview alternates between technical tips, for example getting more loudness by cleaning up the low end or making bass audible on a phone speaker, product demos such as one reverb applied to the same vocal in several spaces, breakdowns of the layers in a mix, vocal chains designed by audio engineers and measurement tools for live PA systems. A few humorous or creative videos, around sound design or beatboxing, round out the feed.
Who it is for
It is for producers, mixing and recording engineers, musicians who mix at home and live sound technicians, especially those already using the brand’s plugins.
Good to know
Expect a few posts a week. This is a brand channel, so the tips showcase Waves products, although many of the mixing principles still apply if you work with other tools.